Foundation
Foundation — Technical SEO + AEO Setup for Crypto Sites
Most crypto sites are invisible to Google and to ChatGPT at the same time. Foundation fixes both in one engagement: technical SEO, schema, AI-crawler access and AEO-ready content templates. Three to four weeks, fixed scope, written hand-off.
Foundation is a one-off engineering pass that gives a crypto, exchange or Web3 site the technical and semantic groundwork it needs to rank in Google and to be cited by AI search engines.
Best fit: Exchanges and wallet brands relaunching after a rebrand or token launch · Crypto licensing and Web3 advisory firms whose site has zero indexed pages · Founders moving off Webflow / WordPress onto a static or headless stack
Quick Facts
| Parameter | Value |
|---|---|
| Engagement type | One-off project, fixed scope |
| Price from | $5,900 (audit $1,200 credited) |
| Timeline | 3–4 calendar weeks |
| Deliverables | Audit, on-page rewrite (≤8 templates), schema, llms.txt, GSC dashboard |
| Re-audit | Included at day-90 |
| Geography | Worldwide, English-first |
| Contracts | MSA + SOW, EU jurisdiction available |
What does Foundation actually deliver?
A technical SEO + AEO baseline: full audit, schema markup, llms.txt, AI-crawler config, and rewrites of up to eight money-page templates.
The deliverables are concrete and shippable, not a slide deck. You receive:
- A written audit covering crawlability, indexation, Core Web Vitals, schema coverage, AI-crawler access (GPTBot, ClaudeBot, PerplexityBot, Google-Extended), llms.txt status and a citability score per money page. - Rewrites of up to eight page templates following the GS Playbook v4.3 — H2 as a question, ≤30-word direct answer, Quick Facts table for AIO extraction, X-is-Y intro, FAQ block. - JSON-LD schema for Organization, Service, FAQ, Article, Breadcrumb and `sameAs` (LinkedIn, Crunchbase, X, GitHub). - A working `llms.txt` plus a `robots.txt` that explicitly allows the AI crawlers your category is judged on. - A Looker Studio dashboard tied to your GSC + GA4, filtered to the keyword cluster we lock at kickoff.
How is Foundation different from a normal SEO audit?
We ship the fixes ourselves; we do not hand the dev team a 60-page PDF. The audit credit and the engineering hours are inside the same fixed fee.
Most agencies separate audit and remediation. The audit is cheap, the remediation is open-ended, and the work either never lands or lands wrong. Foundation merges the two: the $1,200 audit fee is credited against the project, and the engineering team that writes the audit also ships the schema, the rewrites and the llms.txt. You are buying a delivered outcome, not a recommendations document.
Which crypto verticals does Foundation suit best?
Centralised exchanges, custodial wallets, crypto-licensing advisors, OTC desks, regulated stablecoin issuers, and Web3 startups out of seed.
We say no to anonymous projects, mixers, and tokens with no compliance posture — Google and the AI engines treat that signal as a downgrade and the work cannot move the needle. Everything legitimate is in scope: an exchange chasing CASP/MiCA visibility, a wallet brand relaunching after a rebrand, a Web3 startup that needs an authoritative `/about`, `/security`, `/license` and `/fees` to clear due diligence searches.
What happens after the 90-day re-audit?
You can take the work in-house, hand it to your dev team, or roll into the Growth retainer. There is no lock-in and no exit fee.
The Foundation engagement is closed-end. At day-90 we re-run the audit, hand over a delta report, and offer three paths: keep the work running with us on the Growth retainer, transfer the runbook to your in-house team, or hold the position. Roughly half of clients choose Growth; the rest take the runbook. Both are fine outcomes.
Foundation is the entry-level engagement and the one most crypto brands actually need first. Almost every site we audit has the same three problems — broken schema, no llms.txt, and money pages that read like marketing copy instead of answers. Foundation fixes those in one pass, in writing, with the engineering team that wrote the audit shipping the work.
After Foundation you have a site that Google can crawl, schema that AI engines can extract, money pages that an LLM can lift a direct answer out of, and a dashboard that proves the impact. From there you decide whether to retain us on Growth or take the runbook in-house.
Frequently asked questions
Do you work with anonymous or non-compliant crypto projects?
No. We engage only with named-team projects that have a compliance posture or a clear path to one. Pseudonymous founders with no entity are out of scope.
Can you handle a site already on Webflow, WordPress or Framer?
Yes. We deliver schema and copy as drop-in components for the existing CMS; we do not force a stack migration unless the site is actively broken.
Migrations are a separate scope under the Custom build line, priced from $14,000.
How long until the work shows up in rankings or AI citations?
Indexation and schema impact land in 4–8 weeks. AI Overview and ChatGPT-citation pickup typically follow at 8–16 weeks once enough new pages are indexed.
What if our keyword cluster is not in English?
We add one secondary language at +$1,800 (locale + hreflang + native author review). Three or more languages move the engagement to Authority.
Want a working version of this on your domain?
A 30-minute audit call is enough to know whether this fits. We'll be honest about whether Foundation, Growth, Authority — or a different vendor — is right.