Authority
Authority — Full GEO Programme for Category Leaders
Authority is the engagement for crypto brands chasing top-3 rankings, AI Overview presence and category-defining citations. Tier-1 PR, multilingual reach, dedicated senior team, twelve-month commitment. Owned analytics, no lock-in on the work itself.
Authority is a 12-month flagship engagement that combines the Growth engine with tier-1 crypto-press placements, multilingual expansion and a dedicated principal SEO.
Best fit: Top-10 exchanges, custodians and stablecoin issuers protecting category position · Crypto-licensing and Web3-legal firms targeting AI Overview real-estate · Token projects post-listing that need durable category ranking, not launch noise
Quick Facts
| Parameter | Value |
|---|---|
| Engagement type | Retainer, 12-month minimum |
| Price from | $9,800 / month + $3,600 strategy sprint (credited) |
| Content output | 8 long-form articles / month with named expert co-authors |
| PR placements | 1 tier-1 placement per quarter (Cointelegraph, Decrypt, The Block, Coindesk) |
| Languages | EN + 2 markets (DE, ES, PT, JA, KO, AR, etc.) |
| Team | Dedicated principal SEO, Slack channel, weekly call |
What does Authority add on top of Growth?
Doubled article output, expert co-authors, quarterly tier-1 PR placements, two extra languages, and a dedicated principal SEO who only owns your account.
Authority is an order-of-magnitude scale-up, not a marginal upgrade. The shipped delta:
- **8 articles / month** vs 4, with one of them as deep original research (data study, market scan, regulatory tracker). - **Named expert co-authors** on every regulated piece — partner lawyer, licensed CPA, security researcher with public CVE credit. - **Quarterly tier-1 PR**: a piece in Cointelegraph, Decrypt, The Block, Coindesk or Bitcoin Magazine. Earned, not pay-for-play, but the placement targeting and pitch prep is included. - **Multilingual**: EN + two additional markets. We pick them with you based on your traffic, license footprint and category gap. - **Dedicated principal SEO**: a single named senior person owns your account end-to-end. No "team rotation." - **Owned analytics**: Supabase + Metabase board you keep on exit. The data is yours.
How is Authority structured commercially?
12-month minimum, $9,800/month flat, $3,600 strategy sprint at kickoff (credited month 1). No exit fee; ownership of artefacts transfers automatically.
Authority is an annual engagement priced flat. There is no per-piece fee, no PR placement surcharge, and no language fee inside the included two markets. The $3,600 strategy sprint at kickoff produces a written 12-month plan; the $3,600 is credited against month 1. If we part ways at month 12, every artefact — drafts, schema, dashboards, runbook, the Metabase board — transfers to you. The retainer renews month-by-month after month 12; you can stop with 30 days notice.
Why is the minimum 12 months?
Tier-1 PR cycles, multilingual indexing and AI-citation pickup all run on 6–9 month curves. Anything shorter cannot land both Google and AI engine impact.
A Cointelegraph placement takes 6–10 weeks from pitch to publish. Multilingual content needs 8–12 weeks to be indexed and pick up backlinks in the new locale. AI engines refresh their citation index on a roughly quarterly cycle. Compress the engagement below 12 months and you spend the entire retainer paying for set-up costs you never amortise. The math only works at twelve.
Authority is the engagement we run with five clients at a time, no more. The bottleneck is the senior bench — there are only so many principal SEOs and so many partner experts, and the work depends on them being available on weekly cadence to your account specifically. We close enrolment when the bench is full.
Most Authority engagements run 18–24 months and end with the client either taking an in-house head of SEO who runs the runbook, or staying on rolling retainer indefinitely. Both are fine outcomes; the work transfers cleanly either way.
Frequently asked questions
Can we move from Growth to Authority mid-engagement?
Yes — we credit unused Growth retainer time and start the 12-month Authority clock from the upgrade date. No double-billing for overlapping months.
Do you white-label this for in-house marketing teams?
Yes — silent partner mode is supported. The team is referenced on your About page; the agency name does not appear in client-facing artefacts.
Authority retains a 'shipped by' credit in the dashboard footer for our own attribution; everything client-facing is yours.
What's excluded from the flat fee?
Paid-media spend (ads, sponsorships), conference appearances, video production at scale, and translation beyond the two included locales.
Do you take equity or token compensation in lieu of fees?
No. Cash only. We don't hold tokens of clients we work for and we don't accept founder equity — both create review-bias problems.
Want a working version of this on your domain?
A 30-minute audit call is enough to know whether this fits. We'll be honest about whether Foundation, Growth, Authority — or a different vendor — is right.