About

A crypto-vertical SEO and AEO studio.

ChainRank Pro is a founder-led search studio specialised end-to-end in cryptocurrency, exchange and Web3 brands. We engineer technical SEO, schema, llms.txt and AI-citation patterns for the verticals where compliance signals, source-authority bias and AI-engine citation logic all behave differently from generic SaaS — and we ship the work ourselves rather than handing the dev team a sixty-page PDF.

We are deliberately narrow. We do not work on consumer marketing, e-commerce, or generic SaaS. We say no to anonymous projects, mixers, and tokens with no compliance posture, because Google and the AI engines treat that signal as a downgrade and the work cannot move the needle. Every engagement gets named senior people on the call and named senior people in the deliverables.

How we run

We ship the fixes, not just the audit. The audit and the engineering hours sit inside the same fee envelope. You buy a delivered outcome, not a recommendations PDF.
Schema-first, content-second. Crypto pages outrank twice their word count when the schema and Quick Facts are extractable. We design pages around AIO and AI-engine extraction first, prose second.
No anonymous clients, no tokens for fees. We engage with named-team projects on a clear compliance path. Cash only. Token or equity comp creates review-bias problems we are not willing to carry.
Owned analytics. Every client gets a Supabase + Metabase board they keep on exit. Dashboards do not vanish when the retainer ends.
Senior people on the call, senior people on the deliverables. Head of SEO is the named principal on every Authority engagement. No agency-of-agency layer.

The team

Adrian Reeve

Founder & CEO

Adrian founded ChainRank Pro after twelve years building search inside fintech and Web3 infrastructure companies. Before this he led organic growth at a top-50 European exchange, took a regulated stablecoin issuer from launch through MiCA registration, and ran the search practice at a Series-B Web3 SaaS that exited in 2023. The pattern across all three: most of the lift came from technical SEO, schema and AI-citation work — not from content volume.

12 years experience · English

Crypto SEO market strategy
AEO/GEO playbooks
B2B Web3 brand positioning

Marcus Teixeira

Head of SEO

Marcus owns the technical SEO and GEO bench at ChainRank Pro. Eleven years in technical SEO, with the last five focused entirely on regulated and crypto verticals — exchanges, custodians, token issuers, plus a stint as in-house SEO lead at a Latin American crypto-broker that grew organic from 12k to 380k monthly sessions over 18 months. He authored ChainRank Pro's internal GS Playbook v4.3 — the templates, schema components and AI-crawler configurations that ship in every Foundation engagement.

11 years experience · English, Portuguese, Spanish

Generative Engine Optimization
Technical SEO at scale
Schema engineering (JSON-LD)

Lena Reuter

Head of Marketing

Lena runs marketing strategy at ChainRank Pro — go-to-market, brand positioning, customer-journey mapping, performance reporting. Eight years leading B2B marketing in fintech and SaaS, including three at a German payments company where she ran the EMEA growth team and shipped seven product launches. She moved into crypto specifically in 2024 when the AEO problem started compounding — and has stayed because the measurement loops (citation panel, GSC, GA4) are tighter than anywhere else she's worked.

8 years experience · English, German

Marketing strategy and GTM
Brand positioning
Customer journey mapping

Elina Park

Senior SEO

Elina owns on-page execution across ChainRank Pro engagements — keyword research, content optimisation, internal-link graphs, and the rolling on-page rewrite queue inside the Growth retainer. Five years on the SEO bench, four of them in regulated and crypto verticals, with deep experience on Korean and Japanese market expansion (she previously ran SEO ops at a Seoul-based exchange targeting both KR and JP markets). On a typical Growth month she lifts eight existing money-page templates to GS Playbook v4.3 spec, reviews drafts against the de-AI editorial pass, and audits internal-link debt that drags otherwise-good pages.

5 years experience · English, Korean, Japanese

On-page SEO
Keyword research and clustering
Content optimisation

Daniel Carter

Head of Performance

Daniel leads paid acquisition and analytics across ChainRank Pro engagements — Google Ads (full 2026 cert stack), Microsoft Advertising, GA4, GTM, and the GSC + Looker Studio dashboard build. Nine years in performance marketing, including four years running paid acquisition for a Tier-1 European fintech where he managed an eight-figure annual ad budget through three platform-policy waves. He moved to crypto-specialist work in 2023 specifically because the constraints (account suspensions, banner restrictions, geo-blocking) made the paid+organic attribution problem more interesting.

9 years experience · English

Google Ads and Microsoft Advertising
Meta and Bing performance
GA4 + GTM analytics architecture

Toma Vance

Head of Engineering

Toma owns infrastructure and performance engineering at ChainRank Pro — Docker, Linux, CI/CD, Astro/Next/Qwik build pipelines, Cloudflare Workers + Pages, and AI-workflow integrations. Thirteen years of dev-ops work across fintech and Web3 stacks, with five years specifically tuning Core Web Vitals on JavaScript-heavy crypto exchanges and DeFi front-ends. Before ChainRank Pro she was platform engineer at a Web3 infrastructure company where she shipped the Wallet-Connect + RainbowKit reference integration that's still cited in their docs.

13 years experience · English

Performance and Core Web Vitals
Server-side rendering for JS-heavy stacks
Log-file analysis and crawl-budget tuning

Want to see if we fit?

A free 30-minute audit call is enough to know. We'll tell you whether Foundation, Growth, Authority — or a different vendor entirely — is the right answer.

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